Professional Appointment Setting
We advocate judicious use of professional appointment setting. Here are some examples.
New Sales Representative
It is highly effective in subsidizing a new sales representative, as the increased activity will get them in front of more prospects while they are getting comfortable with the new pitch and product set.
Struggling Sales Representative
Use with an under-performing sales representative, perhaps in conjunction with the issuance of a performance improvement plan (PIP). You know failure in sales is most always tied to a lack of activity, resulting in an empty pipeline. You may be willing to fix the activity problem for the short-term with professional appointment setting, while you find out if the struggling sales representative has an appetite for the work.
Fresh Air
A periodic appointment setting campaign serves to refresh a tired sales team.
Strategic Campaigns
The sales organization needs to surge to make the year-end numbers as time is running out.
New Product Release
Your product and marketing leaders want early returns on market acceptance. This requires increased sales presentations within a shorter time-frame.